Events Across the Battleground

IN-HOUSE DESIGN, BRANDING, EVENTS

For nine months, I led the event graphic design for President Biden’s 2024 re-election campaign and then, suddenly, Vice President Harris’s historic 2024 run. When Kamala Harris became our new candidate just 107 days before the election, our event schedule went into overdrive. Together with co-lead Ana Rice, we defined the look and feel of over 300 rallies, speeches, coalition launches, surrogate events, and concerts at a breakneck speed.

Shown here are samples of my favorite events for which I was the primary designer: Vice President Harris’s economic policy rollout at the Pittsburgh Economic Club (I also led production on both the print and digital versions of this policy, A New Way Forward for the Middle Class, ensuring it was ready in time for her official unveiling in under 72 hours); her rally in Las Vegas with bilingual messaging for engaging Latino supporters; and a Reno rally featuring a prominent illustration I made in the style of the city’s famous sign.

While I’m proud of how these events looked—and how much excitement they helped to generate for our supporters across the nation—I’m equally proud of the design processes I built to make them all possible. From file-naming conventions to artboard setup and exporting and print delivery, I designed the scalable processes that enabled our designers to crank out dozens of production-perfect event assets a day—without cracking under the immense pressure and scrutiny that come with the territory of working on a globally visible presidential campaign.

Additional Credits
Design Team—Events
Leads: McKinley Gillespie, Ana Rice; Designers: September Broadhead, Tim Do, Chanel Gilcrease, Linda Sue Strong

Latino coalition branding (pictured in Vegas event)
Margherita Urbani

Economic policy book
Linda Sue Strong (cover, interior layout), Andrea Wang (data graphics)